Las células madre son células cuyo destino todavía no se ha “decidido”. Se pueden transformar en varios tipos de células diferentes, a través de un proceso denominado “diferenciación”.
La extensión de las investigaciones con células madre está aún en pañales, y hay una gran cantidad de misterios por resolver.
Un gran número de países aún no poseen leyes explícitas que regulen la investigación de células madre humanas..
En las fases iniciales del desarrollo humano, las células madre, en el embrión, son “diferentes” a todos los tipos de células existentes en el organismo -cerebro, huesos, corazón, músculos, piel,…..Los científicos están entusiasmados con la posibilidad de controlar el espectacular poder natural de estas células madre embrionarias para curar varios tipos de enfermedades. Por ejemplo, las enfermedades de Parkinson y de Alzheimer resultan de lesiones en grupos de determinados células del cerebro. Con la realización de un transplante de las células madre de un embrión a la parte del cerebro lesionada, los científicos esperan sustituir el tejido del cerebro que se perdió.
En el embrión.- Aquí hay dos posibilidades:
SEO o Search Engine Optimization, son las diferentes técnicas que se aplican a un sitio web para posicionarlo de forma natural. Este servicio consiste en una serie de actividades de Optimización que se aplican al site buscando aumentar su relevancia y posicionarlo en los primeros lugares en los búscadores más utilizados en el mercado; entre ellos Google, Yahoo y Bing. posicionamiento de una empresa. Por eso los profesionales que queremos atraer nuevos clientes a nuestras páginas web, necesitamos una actualización continua con expertos que en el día a día viven con sus clientes estos cambios en vivo y en directo, y que son capaces de evaluar las nuevas herramientas y técnicas, así como sus resultados.
Se recomienda que al menos cada página contenga de 200 a 400 palabras en contenido. Las maquinas no “leen” código, así que un sitio basado en imágenes o aplicaciones programadas no ayudará mucho a dar un 100% de visibilidad.
Hoy hablamos del tan citado SEO, el Search Engine Optimization o Posicionamiento en Buscadores. Lo que parece una sencilla definición acaba siendo un conjunto de acciones, tareas y relaciones entre trabajadores con distintos perfiles dentro del marketing online. La pregunta que genera la primera discusión es: ¿qué es SEO y qué no es SEO? Y luego: ¿qué es SEM?
Parece una estupidez, pero una confusión tan tonta cuando se habla de la inversión en SEO, en SEM o en PPC, acaba en la confusión de los clientes y que no sepan realmente en qué están invirtiendo su dinero. Si la discusón se presenta en un congreso de marketing online, puede subir de tono hasta casi la pelea.
Esos mismos enlaces en el contenido, pueden hacer tanto bien como mal al posicionamiento de una web en los buscadores, afectan al SEO. Así que… ¿todo es SEO? No, por Dios. Lo único en que pide un SEO es que el resto de profesionales sepan un poquito, solo un poquito cómo el contenido que crean afecta al posicionamiento.
La página Web no tiene que ser necesariamente muy complicada, ya que cuanto más sencilla más fácil será navegar por ella, y por tanto, aumentar la accesibilidad tanto para el motor de búsqueda como para el visitante.
La optimización del Search Engine, o SEO, es básicamente el término utilizado para referirse a la práctica de manera eficiente el diseño de su sitio web de tal manera que los motores de búsqueda y sus arañas son atraídos hacia su sitio y esto le permitirá disponer de mejores filas al obtener indexados y los puestos más altos cuando alguien busca en el motor para determinadas palabras clave.
Aunque mi profesión (auditor) es reconocida por ser poco creativa, a mí me entretiene aprender cosas nuevas. Soy fanático de bajar manuales gratisde cualquier tipo. Además leo sobre cosas aunque no vaya a usarlas nunca. De ese modo me siento más inteligente y siempre tengo datos prácticos que dar en el momento en que alguna persona los necesita.
La verdad es que el laboratorio de computación de mi U es bastante deficiente, que los programas casi nunca funcionan admisiblemente, así que compré un pendrive de 8 gb de capacidad y lo llené con programas portables. De esa forma puedo trabajar sabiendo que llevo los programas que utilizo y si tengo que usar un PC sin excel no es un drama. De igual modo, le instale un antivirus para pendrive, porque los equipos compartidos están siempre llenos de malware y rogues.
Después titularse es penca enterarse que tus conocimientos valen poco, que estás desactualizado y que lo más cerca que estarás de un buen trabajo es mirando en televisión como otros triunfan al tiempo que tú estás comiendo pan duro con margarina. Me han dicho que lo mejor para encontrar un buen trabajo ahora es hacer un MBA, pero la verdad es que no tengo plata para un perfeccionamiento, así que como mucho puedo buscar unos manuales gratuitos y tratar de aprender algo útil por mi cuenta.
Mi universidad es tan mala, que el laboratorio de informatica parece más el laboratorio biologico. No solo porque está tan sucia que existen esporas en los muros y sarna en los computadores que parece vida inteligente, sino porque los pcs están tan atacados por de malwares que llega a dar pena. Hace una semana puse mi pendrive, que incluso tiene un antivirus de memoria usb, y se infectó igual, y perdí la info (menos mal que tenía un respaldo en el correo).
One of the mistakes I feel many people make is that they write articles or posts chasing very broad topics. IMHO it’s much better to write narrowly focused posts, pages, or articles and tie it together later on. This is a concept I call head and tail content that I touched on in my How I Manage a WordPress Website.
So what is an example of content that IMHO is too broad? Something like “how to plan a Disney World Vacation.” While this is a good topic for a an article it’s far too broad for you to cover it in depth with one article.
My preferred method is to attack this from the other end by creating much more in-depth, narrowly focused “tail” articles first and backing your way into the main or head article. So what are some tail articles I would prefer to start with? How about these …
- Best hotels in Disney World for families with infants
- Best hotels in Disney World for families with teens
- Best hotels in Disney World for large families
- Best hotels in Disney World for families with grandparents
- Best hotels in Disney World for families with disabilities
- Best hotels in Disney World on the monorail
- Cheapest hotels in Disney World
While this list is by no means all inclusive, I think you can get the idea of how I am going very narrow. These articles don’t have to be long. You can be quick, direct, and keyword centric with links to individual hotel booking pages for conversions. Now you certainly could combine all of these aspects into one article and it would be very through, but it would also suffer from TLDR . However, more importantly, it’s doubtful you would rank for any of those head phrases without significant site trust and authority. In my experience converting long tail phrases is easier, especially if they answer a question or solve a problem.
Once you have all/most of the tail content written, you can write the head and make sure you have spots to link to the tail content in the posts. One of the reasons I think people shy away from this approach is because of the time/money involved in creating all the content. I suggest creating a master list of everything you need, breaking it down into head and tail, and prioritizing the list. Decide which content requires your best writers or has to be flagship quality. Take the rest and outsource it. I have found I can get good results very quickly from textbroker (see textbroker.com review). Remember IMHO not everything on your website needs to be flagship quality. If it turns out one of your tail pieces ranks really well and drives a lot of traffic but doesn’t convert and you think it should, that may be worth rewriting.
So what are the takeaways:
- Write pages that are narrowly focused on specific keywords
- Tie the narrowly focused articles together in a summary or head article
- Make a master list of all the content you need and prioritize the list
- Outsource based on importance
- Rewrite as needed based on traffic, performance, and conversions
photo credit: nukeit1
This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.
Keep Your Articles Narrowly Focused and Keyword Centric
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In my first post on hotel SEO, I explained how big hotels with conference facilities have an advantage over small hotels. But small hotels need not despair, because they have ample link building opportunities too.
In the interest of keeping things short, here are some link sources I’ve seen in the hotel SEO scene, which sources are accessible to small hotels. I’m [mostly] skipping the commentary.
1. Local universities and colleges – If out of town students have friends or family helping them move in to dorms, where do those friends or family stay? Local hotels that are affordably-priced, naturally. Not those mega-chains with mega-prices!
2. Music, film, food and other cultural festivals – Festivals usually are ongoing for a few weeks, which means that they’re not tied to a single hotel. The organizers can and do mention places they’ve stayed at before or hotels in the vicinity.
Bonus tip: You or your SEO can find these by Googling keywords like ‘festival’ + ‘city name’ + date in the future. I emphasize the date in the future point because you’ll usually find a lot of past festivals crowding the top rankings, since they’ve had more time to accumulate links. A quick google on ‘Montreal cheese festival’ confirms that Google has yet to realize that these queries deserve freshness – that is, more recent results should be ranked ahead of more frequently cited (linked to) pages.
3. Startpages – These are pages that feature a collection of links a particular user happens to find useful. In other words, they’re pretty strong editorial votes by users as to sites they care about – exactly the kind of link Google loves.
Ironically, hotel SEO specialists obsessed with Pagerank will often find these links useless because
(i) Startpages usually have dozens and dozens of links, such that each link would just get a little bit of Pagerank.
(ii) Other times, all these links are nofollowed. So none of them pass any Pagerank at all.
However, there’s an element of trust to links, too – Startpages are hubs, and Google trusts hubs according to various patents they’ve filed. (Find out more about hub finders here – and especially how to fake them out.) So it’s worth testing whether nofollow links from carefully curated startpages can still help other pages rank, or whether they’re useless.
4. Escort reviews – Yes, reviews have gotten so widespread online as to include prostitutes. People talk about their favourite escort agencies and experiences with various ladies (I’ve yet to see it for male prostitutes, but it probably exists too). Unsurprisingly, a fair number of these encounters take place in hotels, which enables you to have your small hotel mentioned and linked to.
(Perhaps you could integrate a Groupon deal here? Siesta special: 30% off for you and your hired lady friend, if we get 50 people take up this deal. Imagine the scene in the lobby haha!)
Liked this post? You’ll likely enjoy a free chapter from my SEO book for experienced pros, too.
p.s. FYI: Back when I worked with a small Montreal hotel, these links propelled them ahead of giants like Hilton and Marriott, to rank #3 on core keywords like Montreal hotel and similar rankings on other terms. The marketing director for that hotel told me that I tripled year-over-year online sales, which brought total sales numbers up 15%. That’s why I say guys like Eric Ward, who focus on these sorts of hub links, can charge $500 – $1000 link…
photo credit: Umberto Fistarol
This post originally came from Michael Gray who is an SEO Consultant. Be sure not to miss the Thesis WordPress Theme review.
How David Hotels Can SEO Vs Goliath Hotels
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Advertisers:
- Text Link Ads – New customers can get $100 in free text links.
- CrazyEgg.com – Supplement your analytics with action information from click tracking heat maps.
- BOTW.org – Get a premier listing in the internet’s oldest directory.
- Ezilon.com Regional Directory – Check to see if your website is listed!
- Page1Hosting – Class C IP Hosting starting at $2.99.
- Directory Journal – List your website in our growing web directory today.
- Content Customs – Unique and high quality SEO writing services, providing webmasters with hundreds of SEO articles per week
- Glass Whiteboards – For a professional durable white board with no ghosting, streaking or marker stains, see my Glass Whiteboard Review
- Need an SEO Audit for your website, look at my SEO Consulting Services
- KnowEm – Protect your brand, product or company name with a continually growing list of social media sites.
- Scribe SEO Review find out how to better optimize your wordpress posts.
- TigerTech – Great Web Hosting service at a great price.
In this second part of our interview with Matt (you have listened to the first part, right?), we discuss VaultPress; Automattic’s new backup system. Matt explains the features, pricing. Going from that we discussed hosting and their uptimes.
Then the discussion shifted to the community, and how that’s built. We discussed how to get core commit access, and how Matt’s multiple roles within the community could collide. We got talking about how WordPress got where it came, how good product development is also good marketing, WordCamps around the world, how giving support helps you make better products etc. etc. etc. Best quote: Matt & Automattic are happy plumbers of the web
If you’re into WordPress, just listen to it live here, or download it to your iPod.
Posted by randfish
The team at SEOmoz has been hard at work this week, smoothing out a lot of the initial bumps we’ve seen with our beta launch of the new web app. We anticipated the app would be popular, but I don’t think any of us were prepared for just how many keywords needed rank checking/grading and pages needed crawling/error-checking. Our queue to fetch rankings/crawl URLs had a backup of multiple tens of thousands of requests all week, and the dev team’s been slogging away on parallelization, separation of queing stages and other fixes.
Our next big release is scheduled for August 25 (possibly the 26th depending on how repairs go) and we’re all crazy excited (and more than a little nervous, sleep deprived and caffeinated). Feel free to start marking your calendars; I know we have 
But, today, I’m here to talk about (and ask about ) the future of the web app. We’ve got a nearly endless list of features & functionality we’re hoping to add to the web app in the weeks and months to come, and we need your help in priotizing what YOU care about. To start, I’ll share two lists – the first is our "quick hit" list of items we’re planning to address in the next 2-3 weeks (some will even be in time for our "big" launch on August 25th). The second is some larger concepts we’ve been noodling around with that may take a few months to get in. With both, we’re hoping you’ll give your $0.02 and help us prioritize which items to concentrate on.
Quick Hits List
#1 – Printable Reports (DOC & PDF)
We’ve heard from a lot of users already that they’d like the ability to export the crawl diagnostic reports, on-page summaries and report cards and ranking data into DOC or PDF files to be integrated into internal or client reporting. Luckily, this is a feature that’s early on our roadmap, possibly as soon as September.
#2 – On-Page Optimization Interface Tweaks
The on-page analysis section has already garnered a lot of kind words and hopefully helped many of you improve your targeting for some easy rankings wins. However, there’s a few tweaks that folks have suggested to help make it more usable, including removing the "fix" level of difficulty label on elements that are already completed and offering a way to re-order the recommendations to show those that are incomplete at the top.
We’re also working on ways, in the longer term, to help make this page shorter and the information more quickly digestable. Look for some interface experiments coming soon.
#3 – Adding Issues to Crawl Diagnostics
We currently track 20 unique crawl issues (split between errors, warnings and notices). Some other items we’ve considered tracking include:
- Use of meta noarchive (notice)
- Pages with display: none in their CSS (notice)
- Pages lacking analytics tracking code (warning)
- Pages that return any response code outside those we already track – 200, 301/2, 40x, 50x (error)
- Pages that redirect through more than two chains (warning)
- Pages that serve a meta refresh (notice)
- Pages that redirect with javascript (warning)
If you have additional items you’d like to see in the crawl diagnostics, please let us know!
#4 -"Ignorable" Crawl Issues
Some of our members have noted that they’d like to be able to "ignore" an issue and have it exist only in an "archived" issues section. We think this is a great idea, as there can be times when we catch a 404, duplicate content, robots blocking, etc. and it’s not a problem for your site but an intentional move. When this happens, it can be frustrating to see the continued error/warning message, so an archiving system might be ideal.
We’re still working on the concept of how to implement, but an "ingore all issues of this type" and a specific "ignore this issue for this URL" are currently on the roster.
#5 – Bulk Keyword Import System
Today, it can be a bit frustrating to add more than 5-10 keywords and labels at a time. We’d like to build a system that lets you upload a CSV or paste in rows with lable data included in a consistent format to make bulk insertion and labeling easier.
Big Ideas for the Future
Although we’ve amassed literally hundreds of ideas for upgrading and adding to the web app’s featureset, we’re really excited about a few key ones that have many mini-features inside. These include:
A) Integration with Google Analytics
One of the projects we’re most excited about is integrating with Google Analytics (and later, other packages like Webtrends and Omniture). You can see some of our early ideas below in wireframe format (these ARE NOT finished designs by any means, just illustrations I made in Flash).
We’re keen on the idea of having some stacked are graphs to help you see when traffic from different sources vary, and help to measure indexation via the chart below. Splitting out social traffic by using a set of referrers (ReadWriteWeb does a good breakdown of sources) to filter also struck us as being a great feature.
From there, we’re also bullish on including data about specific keywords alongside rankings, keyword difficulty scores and estimates from Google AdWords:
With this data, we think we can calculate some cool metrics around the potential opportunity of a given keyword, though this will, obviously, require some testing and refinement.
B) Crawl Depth Analysis
We’ve long wanted a way to visualize a site’s internal link structure and know how depth of pages from the homepage might actually be influencing crawling, rankings and traffic. With the custom crawl & crawl diagnostics system, we believe we can architect this into the web app’s dataset (though it’s unfortunately non-trivial to do so). You can see a very early wireframe below:
This is one of our more ambitious projects, but we’d love your thoughts about whether it would be valuable/useful for your campaigns.
C) XML Sitemaps Builder
Building an XML Sitemap can be a pain, even with some of the specialized software out there (though we at SEOmoz are big fans of John Mueller’s GSiteCrawler). Since the web app is already crawling your site’s pages, it only makes sense that we could construct an XML sitemap, plug into Google Webmaster Tools’ API and help you verify the sitemap and make custom tweaks based on what you want to include or exclude.
D) Keyword Research System
A relatively obvious next step would be the addition of a keyword research tool. We’d like integrate the functionality of the keyword difficulty tool’s analysis along with data from Google’s AdWords API. This might help you choose which keywords are most likely to produce value for your site and deserve some content/targeting in SEO.
E) Historical Link Analysis
One feature we hear demand for all the time is historical link information. We’ve actually got the data already stored from previous indices, but in testing retrieval, we’ve found that numbers can really bounce around due to the massive amount of noise in the "not-so-awesome" parts of the web (spammy sites, scrapers, etc). Thus, we’re looking into ways to scrub the data a bit before building this system (possibly by using our metrics to have the option of showing only mozRank 2-3+ pages that link, which tend to be relatively high quality). This work may take us into November or later, but we’ve got our fingers crossed that it can be in the web app by year’s end.
The wireframes above are just some initial concepts. We’d also really like to be able to show you pages/sites that were linking to you in a previous index but aren’t any longer or those that are newly linking, too.
F) Social Media / Link Monitoring System
Finally, we’ve got a project to turn some of the early work from Blogscape and our Social Media Monitoring prototype into a more robust, fully functional system. Our goal here is to provide a list of all the pages, tweets, blog posts and links that your site acquires in a more real-time type environment. So many of us are constantly doing Google Blog searches and Twitter searches and looking at our referrers via analytics that we thought it would be great to combine all that data in a single repository so you can keep up to date on what the web is saying about you (and, more relevantly, how important each of those sources are).
We’re still at the nascent beginnings of this work, but hope to have some wireframes to show in the not-too-far-out future – possibly in the next feedback request post.
Just for fun, I thought I’d include a poll regarding these "big" ideas and see which you’re most excited about:
Which of the “Big” Ideas for the Web App are You Most Excited About?online surveys
With our next big launch just 9 days away (yikes!), we’re all working hard to make the web app and the many other pieces that are releasing better, faster and more stable. However, we’d love your opinions and will certainly use that feedback to improve, if not next week then in the future.
Also – as we move forward, we’ve decided to be more open about our product development and roadmap (as part of our commitment to being TAGFEE), so you can expect a post every few weeks or so detailing some of our ideas and asking for your thoughts on what to build next and how to improve.
p.s. If you haven’t tried the web app beta yet, give it a spin – it’s PRO-only, and some sections are a little slow, but by building a campaign now, you’ll have more historical data and trends to compare over time as the app improves.
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Posted by Paddy_Moogan
Following on from my debut SEOmoz blog post on How to Get Links in Tough Industries, I wanted to go into a bit more detail about the processes you can use to find people who are likely to link to you. Using the right processes to identify the leaders in your industry can give you a much better return on your time spent link building. This is for two reasons -
- You are finding people with a genuine interest in your industry who are more likely to reply to you
- You are finding people who are influential which can lead to more links from their audience
We all know that link building is hard, it takes time, patience and an uncanny ability to handle rejection. I often like to talk about improving your link building conversion rate, if you can do this then you are making your life a lot easier. This post is designed to help improve your link building conversion rate by reaching out to the right people.
Here is a quick visual to show you the basic process of what you are doing:
This is the process I like to work to when getting links from specific targets. It is very simple but from experience, many people struggle with finding the right people to get links from. Here are some specific ways you can find these people. I’ll probably cover the other areas in more detail in a subsequent post.
Getting Inspiration
I like to start the process by brainstorming a few ideas of what type of people are interested in my topic, luckily I’ve got some great colleagues to bounce ideas off and help with this process. If you tend to struggle with this process, Spezify is quite a nice tool for visualizing a topic and seeing what is happening online related to that topic. This can often give you some links to places you may not have previously thought of to reach out to.
Find Influential Tweeters
Although strictly speaking, Twitter is not good for building links, finding people on Twitter who have a large number of followers and have a lot of influence can be very useful in spreading the word for you. These people usually have their own websites outside of Twitter too that may be of help to you for traditional link building.
So how do you find people on Twitter who are influential?
WeFollow is a nice little tool for this, a quick test of "SEO" as a keyword proves to be pretty accurate to me:
You now have a list of influential people from within your industry. What next?
- Follow them
- Make a note of what they like to tweet about
- Check their personal websites for more info
- Look at what type of stuff they retweet
- Retweet their stuff
- Interact with them constructively
- Ask for their opinion on something
By doing all of these things, you are building a relationship with this person and finding out what it takes to get their attention. You are also learning about what interests them and what type of content you need to create to get them to tweet about it. You are also opening a channel of communication with them which you can use to push your own content when the time is right. Once you have built up a rapport with this person, you are in a good position to send them a link to your content and ask for their opinion on it.
Find Local People
This is something that I’ve found to work very well when doing outreach. If you’re fortunate enough to live quite close to someone who you can get a link from, mention it when you contact them. This works very well if you are a small local business who is trying to get some attention and help from local people. It can be a little difficult to find these type of people but here are a couple of ideas -
Search Twitter Local
You can find people who are tweeting about your topic within a certain number of miles of your location. Just head over to Twitter Advanced Search and look for this section:
Local Directories
Dmoz has section dedicated to listing websites because they are based in a certain area. For example, if I’d just launched a website which was for my music DJ service in Stratford-upon-Avon, I may want to contact a few people on this page to let them know about it.
There are literally tons of local directories where you can find people to contact, here is a UK list and here is a US list. These lists were originally designed as places for you to get links from, but there is nothing to stop you getting creative and getting links from the places on these directories too!
Foursquare
Whilst you are following influential people on Twitter, you may notice that they are using Foursquare to check-in to various places. If these places just happen to be in your local area, then there is the possibility of contacting them and seeing if they want to meet for a coffee. This is probably more useful for finding business contacts and networking as it is for link building but it is worth mentioning as a method of finding people who are local to you. Even if you don’t meet someone, you can still get an indicator of what area they are in and use this as a hook in your opening email or phone call.
Survey your Customers
I’m a big fan of getting your customers to help you with link building. The idea in relation to this post is to find out from your customers who they follow in your industry and what sites they visit for information.
This is incredibly easy to setup and can provide you with real, actionable data. If your website has a big Twitter following, you can even ask the question in a Tweet or send out an email to previous customers. You only need to ask a couple of questions along the lines of -
- Are you active on Twitter? If so, who do you follow for information about your topic here?
- Do you frequently visit blogs and websites on your topic here, if so which are your favorite?
- Are you a member of any forums on your topic here, if so which ones?
You can get all of the replies together and see which sites or tweeters or mentioned the most. Then you have a quality, targeted list of people to go after to get links.
Forums
Noooo! Forums are no good for link building I hear you shout. For the record, they can be good for link building, but thats a discussion for another day What we are interested in is what makes a forum active and who the key leaders and influencers are. There are ways you can use this information to your advantage and get links from places outside of the forum.
First of all how to find the forums which are active. We just use a couple of simple Google search tools:
All I’ve done is searched for my keyword which is link building, clicked on discussions on the left hand side, then selected from the past 24 hours. Nice and simple and I’ve now ended up with 50k + results.
Now where this helps us for link building is being able to find which people on these forums are moderators and ones which are active contributors. This is the equivalent of finding people who are influential on Twitter which I described above. Most forums will have this easily accessible although you may need to register. You are looking for a list of "Top Posters" or "Top Contributors".
Once you have found these people, see if their profiles or footers contain links to thei
r Twitter, Facebook, Linkedin or personal blog. Then you can see if they may be interested in your website, hopefully they are which makes them a primary candidate to get a link from!
The one big advantage of this approach is that if they talk about you on their blog, its perfectly reasonable for you to ask them to mention it on the forum which means even more exposure (and links) for you.
I love this one! Using the Facebook Ads system, you can carry out research into the likes and interests of the gazillions (ok millions) of Facebook users. So within a few minutes you can have a list of people who you know are interested in a certain topic. From here, you have a couple of options -
- You could then start a PPC campaign on Facebook which aims to grab their details in exchange for some kind of incentive, for example you could try and target users who have their own blogs. You can ask them to submit a story, blog about a topic, upload a picture, loads of stuff to try and capture this type of user
- Join the group with the other members and interact with them and the admins of the group. This is a similar approach as you’d take in forums to try and work out who may be in a position to help you push your content on the group and external sites
Advanced Search Operators
We are getting more into "traditional" SEO here as opposed to market research but this is another favourite of mine but with a bit of a twist. Firstly though I’d advise you to go take a look at the SEOmoz Guide on Advanced Search Operators.
Another great place to start is the SEOmoz Link Acquisition Assistant (PRO Only). This tool does a lot of the hard work for you and can find lots of places to get links from as well as making you think a bit more about how you can tweak the operators to your own needs.
Here are a few of my personal favourites when it comes to advanced queries.
This will restrict results to only UK Universities which mention blogs. If you are in the US, just swap out .ac.uk and put in .edu:
keyword here inurl:.ac.uk +blogs
Same as above but this will only show results with blogs in the URL:
keyword here inurl:.ac.uk inurl:blogs
This one is designed to help you find blogs which are active, therefore giving you a better chance of getting a link. This query only shows me results which have published posts in July 2010. This isn’t perfect as all blogs work differently but you will still get some good results.
keyword here inurl:2010/07
My best advice here is to just go and experiment and keep tweaking queries until they give you the results you need. By doing this you are filtering out all the websites which are not right for you and therefore improving your efficiency and link building conversion rate. Here is a useful reference guide for a ton of Google advanced operators.
The Twist…
Don’t do what everyone else does and start at page 1 of the search results. These guys get link requests all day long!
Start at page 10 of results. These guys are less likely to get link requests if they are not always at the top of Google, so you could have a better chance of getting their attention and getting the link you want. The websites may be of a lower quality but as long as you use your due diligence and analysis, you will still get some good quality sites and valuable links.
Bonus Random Tip
I’m often asked about finding people who can guest blog for you on a particular subject. This advanced search query may help a little to find these people.
keyword here inurl:author
Because of the way that some blogs work, they often put "author" in the URL of pages which contain all the posts by a writer as well as contact details. Here is an example using Danny’s page at SEOmoz.
As always I welcome your feedback and additional ideas in the comments below. I’ll do my best to reply to any questions.
This also seems like a good time to shamelessly plug the Distilled & SEOmoz Pro SEO Seminar in London. I attended this event last year, before I joined Distilled. Of the conferences I went to, it was one of the best in terms of actionable tips and quality of the talks. I’d highly advise you to take a look if you are looking for some advanced SEO strategies.
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Feature Friday: Updates to Link Manager, Twitter, SERP Tracker and AdWords
The big news this week was the launch of our new Twitter tool! The tool automatically monitors Twitter accounts, schedules tweets, provides interactive views for the timeline, mentions and your profile views, and also outputs professional campaign reports for clients and managers.
We have several updates to tell you about:
Custom URL Shortener Support
Right after we launched our new Twitter tool, we had a lot of requests for custom URL shortener support. Eager to please, we added support for custom URL shorteners. We modeled it after Atebits’ Tweetie 2, because that method has always worked well.
You can now select Custom from the URL shortener choices. In most cases, all you will need to do is use our example URL, and change the domain name and API key to match your own.
Tweet Author Attribution
If you have multiple users, the Twitter tool now tracks who posts tweets. It can also show you who the author of a scheduled tweet is. This feature was just implemented, and author’s names will start appearing next to tweet messages for all futures tweets you post from Raven.
Link Manager
Display Settings
We added the ability to choose which columns to display in the Link Manager table. This is an iterative update. In the near future, we will provide you with the ability to choose from almost every data option associated with link records. You will also be able to control the order in which they appear.
Bulk Actions for Link Monitoring
The Link Manager table now provides bulk actions via checkboxes for adding or removing link monitoring. We are also working on a major update to entire link monitoring services.
SERP Tracker
Competitor Subfolder Support
Raven users have been able to add and manage websites with subfolders for quite some time. Managing websites with subfolders allows you to only view organic ranking that match destination pages with that subfolder or pages nested inside that folder. However, you couldn’t add competitors with subfolders. I’m happy to say that you can now add competitors with subfolders in the Competitor Manager!
AdWords Research Tool
Full CSV Export Support
We updated the AdWords Keyword Research tool to support the CSV export of all of the data we report. In the near future, we wil overhaul the entire CSV import and export functionality. The update will include making sure that all of the data, for all of the tools, can be exported and imported. We are also going to improve how we handle CSV files, making it easier to import and export files without having to edit or reorder the data.
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